Few countries can boast having ever had a “Golden Age” while Italy is the only country to have experienced not just one or even two but three golden ages!
Two thousand years ago Rome created an empire that dominated the Western world for an unprecedented four centuries. It was a triumph of engineering, artistic and organizational genius.Roman engineering genius gave us the longest-lasting monuments and buildings—as well as bridges, paved roads, aqueducts and cities—from antiquity, all of which created a sense of local community and inclusion in their time. Arenas like the Colosseum regularly hosted public entertainments that were impressive even by today’s standards.
Rome’s great legacy would help inspire Italy’s second Golden Age: the Renaissance, that 250-year creative flowering and intellectual transformation which began in 15th century Florence. Like classical Rome, the Italian Renaissance would spawn timeless artistic treasures and scientific advances. It would also celebrate human agency, an impulse that informs our modern sense of ourselves.
Italy is once again experiencing a Golden Age … though one of an entirely different nature. It’s one that celebrates the good life—La Dolce Vita—in all aspects of beauty and pleasure.
Following World War II, movies like Roman Holiday and gorgeous women like Sophia Loren (not to mention their ubiquitous leading man, Marcello Mastroianni) established Italy as the ultimate destination for romance, soon supplanting Paris as the epicenter of love.
Italy perennially ranks numero uno as people’s most desired place to visit and it’s now synonymous with fashion and design. And, no surprise, Italian cuisine ranks as the world’s most popular! The most important international modern art extravaganza—the Biennial—began in Venice. So did the world’s first film festival.
Today Italy is the world’s undisputed Lifestyle Superpower.