Love, Lust and Lavazza

Postcards by , on
May 31, 2019

Can coffee boost the libido?  Une caffe is sexy: it is hot, black, lively and gives you an instant kick. It is full of heady aroma. And yes, coffee CAN be weapon of seduction, “prendere un uomo per la gola”, “take a man by his throat” as they say in Italia …

Lavazza has long understood this with its playful, sensual and even occasionally scandalous imagery. At one time the company received a rap on the knuckles by the Ethical Trade Council of Sweden for an ad campaign it considered sexist …

If you plan to visit Torino with its fabulous and elegant cafes and chocolate shops, do check out the hyper-caffeinated Lavazza Museum which opened in June of 2018 at Lavazza’s Nuvola Headquarters. Here you will experience immersive multimedia installations and learn about global coffee culture, 120 plus years of Lavazza family & company history and view more than 50 years of advertising, which has always been highly imaginative, provocative and edgy. But what kind of coffee museum would this be without a free sample? At the end of your visit, you can try one classic drink and something new, like a coffee-infused cocktail. Another of the many reasons to visit Torino.