Ask yourself this: have you ever met anyone who really doesn’t like, if not love, Italian food? I bet you haven’t. So, just why is it that Italian cuisine has such universal appeal? Part of it is its endless diversity, with every region, town or even famiglia having its own distinctive style, resulting in a whole world of food within the “Boot.”
While Italian cuisine offers a dazzling kaleidoscope of variations, a couple of key qualities tie it all together: an emphasis on fresh, local, seasonal ingredients, and simply allowing quality ingredients to speak for themselves without fuss or frilly excess . . . something Americans have come to embrace more and more over the years. Italy is blessed with bountiful fruits and vegetables so it’s not surprising that Italians roll their eyes at the notion of “farm to table” being a new idea; it has always been at the heart of Italy’s culinary traditions. Plus, one shouldn’t underestimate that special “X” factor, best characterized as the alchemical addition of passione and amore.
Everybody falls in love with Italy. For some, it happens on the streets of Florence or Rome, or on the sun-soaked Amalfi coast, or perhaps over pizza in a small trattoria or on a misty morning in Venice. Once you’re smitten, it then happens over and over and if you haven’t yet discovered the beautiful region of Apulia, Italy’s “heel,” you must, for you will fall ever more deeply in love.
For decades, Puglia has been a popular summer destination for northern Italians and, still thankfully, it remains a place unmistakably by Italians and for Italians. Without the flashy jewelry, La Bella Puglia nonchalantly showcases her unique cultural identity and spectacular coastline bathed by the Adriatic and Ionian Seas. Home to the Boot’s most ancient olive groves and the Baroque jewel of a city, Lecce, (deserving of a separate slideshow that’s coming soon!), Puglia basks in Italy’s southern light and is a land of extremes. Deep sapphire waters offset intensely white towns; miles of olive trees cover the horizon, sprinkled with compact villages. With the heat and sun comes the region’s propensity for languid living . . . time seems to pass more slowly, giving one the opportunity to appreciate every detail and richness of la dolce vita.
[Towns featured here include: Alberobello, Locorotondo, Martina Franca, Ostuni, Gallipoli, Ortranto and Polignano a Mare.]
Can coffee boost the libido? Une caffe is sexy: it is hot, black, lively and gives you an instant kick. It is full of heady aroma. And yes, coffee CAN be weapon of seduction, “prendere un uomo per la gola”, “take a man by his throat” as they say in Italia …
Lavazza has long understood this with its playful, sensual and even occasionally scandalous imagery. At one time the company received a rap on the knuckles by the Ethical Trade Council of Sweden for an ad campaign it considered sexist …
If you plan to visit Torino with its fabulous and elegant cafes and chocolate shops, do check out the hyper-caffeinated Lavazza Museum which opened in June of 2018 at Lavazza’s Nuvola Headquarters. Here you will experience immersive multimedia installations and learn about global coffee culture, 120 plus years of Lavazza family & company history and view more than 50 years of advertising, which has always been highly imaginative, provocative and edgy. But what kind of coffee museum would this be without a free sample? At the end of your visit, you can try one classic drink and something new, like a coffee-infused cocktail. Another of the many reasons to visit Torino.
Copyright - Postcards from the Boot.